insight

noun

1. 1.A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
2. 2.Power of acute observation and deduction
3. 3.Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
4. 4.Intuitive apprehension of the inner nature of a thing or things; intuition.
5. 5.An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.